TL;DR 🔎
Apple AirTags use the Find My network to track your luggage in real time, giving you a location for your bag even when the airline has no idea where it is.
Setup takes under a minute, and tracking lives in the Find My app right alongside your friends and other Apple devices.
You can share your AirTag's live location directly with airlines, which helps them locate lost bags faster.
There's a specific kind of airport anxiety that hits when your bag doesn't show up on the carousel. You watch the same rolling duffel make its third lap. You convince yourself yours is just running late from the connecting flight. Then the belt stops. We have AirTags for this.
We travel with them in every checked bag, and after seeing one come through for us on a delayed bag in Europe, they've become non-negotiable. Whether you're a frequent flyer who checks bags regularly or someone who only checks a bag a few times a year, the math on a $29 device that might save you a $1,000 suitcase full of clothes is pretty easy.
In this post ↓
What is an Apple AirTag?
An AirTag is a tracker, about the size of a quarter, that uses Apple's Find My network to ping its location to your iPhone via nearby Apple devices. In a busy airport full of iPhones, location updates come in frequently.
Pricing
A single AirTag runs $29 and a four-pack is $99. We typically see deals throughout the year, so it's worth watching Amazon if you're not in a rush. If you’re ordering from Apple directly, be sure to go through Rakuten or your favorite shopping portal.
How to set up an AirTag
Setup takes under a minute:
Pull the plastic tab out of the AirTag to activate the internal battery.
Hold it near your iPhone with Bluetooth on to trigger the automatic pairing prompt.
Give it a specific name — "Black Tote" or "Pink Carry-On" works better than "Bag 1" when you're stressed at baggage claim.
Tap confirm to add it to your Find My app under the Items tab.
🤫 On the DL: AirTag batteries are replaceable — you don't need to buy a new tracker when yours runs low. Press down on the stainless steel back, rotate counterclockwise, swap in a standard CR2032 coin battery (positive side up), and rotate clockwise until it clicks. A small chime confirms it's back online.
How to track your luggage with Find My
Once your AirTag is tucked into your bag, tracking happens entirely through the Find My app. Tap the Items tab and you'll see your AirTag on a map with its last known location, right alongside the tab where you track your friends and family.
The AirTag shows a real-time location when it's within range of any iPhone. When it's not — say, in a cargo hold mid-flight — the app shows a "last updated" timestamp and refreshes as soon as it pings another device. Not perfect, but a lot better than staring at the baggage claim board and hoping.

Photo by Đức Trịnh
You can also tap "Play Sound" to make the AirTag chime, which is useful when your bag is buried under others at baggage claim. We've also used it to figure out our bags were coming out on a completely different carousel than what the airport monitors showed — saved us a solid 15 minutes of standing around looking confused. If you're traveling with a group, you can share a single AirTag's location with up to five people through Find My so everyone's tracking the same bag at once.
One thing worth knowing if you travel internationally: AirTags work best where iPhones are common. In parts of the world where Android is more dominant, updates can be less frequent — but major international airports tend to have enough iPhone users passing through that you'll still get solid coverage most of the time.
💡 Reminder: Delta and Alaska Airlines both offer bonus miles if your checked bag takes more than 20 minutes to arrive at the carousel after landing. An AirTag helps you document exactly when your bag showed up, which is handy if you're trying to make that claim.
You don't have to frantically screenshot your map to prove an airline lost your bag. Apple's Share Item Location feature lets you temporarily share your AirTag's live location with an airline's customer service team so they can help locate lost bags directly.
To use it, open Find My, tap your AirTag under Items, and select "Share Item Location." The app generates a link you can send or show to airline staff — they don't need an Apple device or account, it opens in any browser and shows a live map. The link expires after seven days or the moment you're reunited with your bag.
Dozens of major airlines support the feature, including Delta, United, American, and Air Canada.
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No tracker is magic. In remote locations or deep in baggage handling areas with few iPhones nearby, updates can slow down or pause — the app will show how long it's been since the last ping. Think of it as a "last seen" rather than a live tail.
AirTags also don't record historical location data, so take screenshots in real time if you want a paper trail. And they're iPhone-only (if you're on Android... we have questions), so non-Apple users should look at Tile or Chipolo as solid alternatives.
If you check bags with any regularity, you should definitely be traveling with AirTags. A single one costs less than most airline checked bag fees and gives you real information in a situation where airlines often have very little. Knowing your bag is sitting in a different terminal — rather than wondering if it's gone entirely — changes the whole energy of dealing with a delayed bag.
That said, AirTags aren't a substitute for the other protections you've hopefully got in place. A lot of travel credit cards include lost luggage coverage, and a truly lost bag is a much easier pill to swallow when your card gives you the budget for a guilt-free shopping spree at your destination. The AirTag just makes sure you know when to make the call.
We also keep one in our carry-on — because gate-checked bags, hotel storage, and busy security lines are exactly the situations where having a location on your bag costs you nothing extra. The AirTag is one of those purchases that just hums along until you need it, and when you do, you'll be very glad it's there.






